Selling Stone: Understanding Materials, Customers, and the Market is the go-to guide for anyone in the stone and tile business who wants to do more than just move slabs. Written by Frederick M. Hueston, one of the industry’s most respected experts in stone restoration and forensics, this book breaks down the real-world side of selling stone, the part that’s rarely taught but makes all the difference.

Whether you’re a distributor, sales rep, fabricator, or restoration professional, you’ll learn how to sell with confidence by understanding both the product and the people. Fred explains how to talk to customers without losing accuracy, handle price objections with calm authority, and turn inspections, maintenance programs, and demos into long-term business.

Packed with relatable examples, field-tested advice, and Fred’s signature straight talk, Selling Stone feels like a conversation with a mentor who’s been there, done it, and still loves the craft. You’ll come away knowing how to sell restoration over replacement, market your services on any budget, and build a reputation that sells itself.

If you work with stone and want to grow your business the right way, with honesty, skill, and professionalism, this book belongs on your shelf. To order click-------->HERE